This pattern Plantain Flour Enterprise Plan in Nigeria can be utilized for Grant Functions, Financial institution Loans, Proposal writing, Enterprise Idea Notes, Competitions, and many others. Plantain Flour Enterprise is a profitable enterprise that wants numerous strategic Planning to start out and a enterprise coach like Dayo Adetiloye that can assist you begin the Implementation.

Enterprise Description of Plantain Flour Enterprise Plan in Nigeria


Business: FOOD AND BEVERAGES (Plantain Flour Marketing strategy in Nigeria)

PATILAD Plantain Flour Manufacturing Firm, Inc. is a registered enterprise that may course of and produce Plantain flour in Ondo state.

We selected Ondo state for her huge manufacturing of Plantain and different agricultural commodities. The city heart of the state has been the positioning of intensive current infrastructure investments.

We at PATILAND Plantain Flour Manufacturing Firm, Inc. will expertise elevated visitors as the town continues to develop at a fast tempo. Within the second yr in enterprise, we’re actively aiming for a 50 p.c progress in gross sales attributable to our strong provide routes.

Banana Flour is the Starch that Helps the Production and Proper Functioning  of Intestinal Flora Stock Image - Image of fruit, banana: 176505583


Market Evaluation

The Nigerian meals trade is likely one of the best-performing industries within the nation regardless of the financial downturn and large decline in client spending energy through the years. The trade has grown so properly, and shoppers are nonetheless making the swap from unpackaged and unbranded merchandise to packaged merchandise as they grow to be extra conscious.

One of many meals crops grown in Nigeria is plantain. Plantain is among the many foremost sources of carbohydrates in humid tropical Africa and contained 35% CHO, 0.2 to 0.5% fats, 1.2% protein, and 0.8% ash. By way of gross worth of manufacturing, plantain is likely one of the most essential fruits in creating world.

Plantain Flour is in excessive demand on each the home and international markets. A large portion of the worldwide market is present in Europe and America, the place many Nigerians dwell.

Nigeria has an unlimited market of shoppers that’s solely set to develop within the subsequent few many years. The meals and beverage trade is important for the Nigerian economic system in each monetary contributions and employment phrases. In actual fact, meals and beverage processing is Nigeria’s largest manufacturing trade.

Our audience consists of households, wholesalers, retailers, working-class people, the aged, college students, enterprise individuals, males, and girls, occasion planners, caterers.


Justifications For Entry Into The Enterprise

  • Nigeria, which is likely one of the prime 5 Africa largest Plantain growers makes the key assets wanted for manufacturing obtainable.
  • Excessive Nigerian City improvement which is rising at 8% yearly can also be a contributing issue for the demand of Plantain flour.
  • Sustainable and available native expertise


The Advantages of Our Merchandise and Companies are;

  • Prevention of wastage
  • Provision of high quality merchandise
  • Wonderful buyer care companies.
  • Lowest potential costs.
  • Bringing simplicity to the cooking course of

Our Merchandise and Companies

PATILAND Plantain Flour Manufacturing Firm, Inc. is concerned within the manufacturing of;

  • PLANTAIN FLOUR: It is a product obtained when matured healthful uncooked plantain fruits are peeled, dried, milled and sieved to desired particle sizes.



Keys to Success

The keys to success for the On the spot Plantain Flour enterprise embody:

  1. Good retail location in a residential/enterprise space.
  2. Hygienic and neat surroundings
  3. On-line presence
  4. Preserve low working prices
  5. On-time supply
  6. manufacturing of high quality merchandise
  7. Wonderful customer support
  8. Aggressive pricing.

Enterprise Goals for Plantain Flour in Nigeria

  • To make obtainable On the spot Plantain Flour to all at reasonably priced charges
  • To extend gross sales by at the least 75% on the second yr
  • To ensue buyer satisfaction in order that at the least 60% of our buyer base are return clients


Imaginative and prescient For the Plantain Flour Enterprise in Nigeria

  • To be among the many first three Plantain Flour corporations within the subsequent 5 years.
  • To supply top quality, domestically produced Plantain Flour which can be produced in a clear and sustainable surroundings and in addition reasonably priced to finish customers

Mission for the Plantain Flour Enterprise in Nigeria

  • To make our On the spot Pounded Plantain to be accessible in each the native and home markets.
  • To make our worth fee accessible and reasonably priced.


Administration Workforce of the On the spot Plantain Flour Enterprise in Nigeria

Pelumi Agunbiade: She has over 9 years of expertise within the Meals trade, having labored for some main manufacturers in Nigeria. She has a B.Sc. in Enterprise Administration from the College of Lagos (UNILAG). She is an alumnus of Enterprise Growth Centre (EDC) of the Lagos Enterprise Faculty (LBS).

Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of expertise in enterprise administration, enterprise start-up dynamics, monetary administration of enterprise, and general enterprise progress and improvement. He’s an alumnus of Enterprise Growth Centre (EDC) of the Lagos Enterprise Faculty (LBS), Pan African College (PAU). He’s our enterprise improvement strategist and a strategic associate.

Lilian Mfon- Lilian is the pinnacle of our advertising crew, most of our advertising methods are online-based and he or she is the perfect personnel for the job she has a well-established digital marketer with proficiency in content material administration social media advertising, SEO, and advertising.

We delivered to the enterprise:

  • Educational ability and sensible expertise within the Plantain Flour enterprise.
  • Capability to constantly present high-quality items and merchandise all yr spherical.
  • Good understanding of the market development.
  • Our employees brings operational, advertising, and promotional abilities to the enterprise.


SWOT Evaluation

We have been in a position to consider our strengths, weaknesses, alternatives, and threats to which we could be inclined available in the market. That is to organize us for the competitors that lies forward and one of the best ways to method it. Under is a abstract of the findings from our SWOT Evaluation:


  • Availability and simple accessibility to raw-materials
  • Good information of goal buyer and their wants
  • Entry to low cost labor
  • Properly-organized enterprise construction


  • The enterprise is new to the market place and such the model shouldn’t be well-known but
  • As a start-up and the long run is at all times unsure for many start-up corporations
  • Lack of satisfactory capital of the enterprise require an infinite quantity of funding


  • Big demand for African meals by the big inhabitants of Nigerians residing overseas
  • The Plantain processing meals manufacturing trade remains to be untapped
  • The continues progress in middle-class inhabitants inside Nigeria


  • This being a brand new entity there’s a menace from new enterprise entrants
  • Authorities insurance policies and laws.
  • There’s a menace of different extra established corporations beginning this line of enterprise thus resulting in stiff competitors that the corporate won’t be capable to



To purchase the remaining a part of this marketing strategy, together with the detailed monetary evaluation, name any of our marketing strategy consultants on 08105636015, 08076359735 and 08113205312. You may ship a WhatsApp message or e mail us both at [email protected] or [email protected]


We assist establishments and organizations write ideas, implement Enterprise plans, and practice on enterprise Plan writing in Nigeria.

We will help you write an in depth, bankable and complete marketing strategy for your small business concept.

For your small business must Beginning, Rising and Increasing your small business,
Click on right here to hitch our Fb Group Neighborhood.

Name any of our marketing strategy consultants on 08105636015, 08076359735 and 08113205312

Or ship a WhatsApp message or e mail us both at [email protected] or [email protected]


Dayo Adetiloye Business Hub
Newest posts by Dayo Adetiloye Enterprise Hub (see all)

Leave a Comment

Your email address will not be published. Required fields are marked *