Making ready for a Recession

5 Issues To Know This Week:

1) The Variations Between Branding and Model Id
2) Supercharge Your Productiveness with a Calendar App
3) Making ready for a Recession
4) The Dangers and Advantages of Providing Coupons
5) Useful resource of the Week: Evolve Small contest


 Brian Moran, CEO
 Small Enterprise Edge
Brian Moran & Associates
[email protected]


  The Variations Between Branding and Model Id

So many small enterprise house owners conflate enterprise branding and model identification. In line with a weblog put up on Advertising and marketing Profs, they’re not the identical.

The dear put up defines the variations:

  • Model. The that means folks connect to your group, product, or service. It’s who you’re as a enterprise—and, extra particularly, who your viewers perceives you to be.
  • Branding. The notion of a model is formed by its branding—the administration of a model. Branding is the deployment of your model’s strategic plan to make sure your viewers perceives what you are promoting as you plan.
  • Id. The sensory components used to establish a model embrace your emblem, colours, web site, model pictures, and digital advertising efforts.

The put up goes on to “discover 5 key variations between branding and model identification.”

Learn extra concerning the advantages of branding and the right way to construct your model identification.


  Supercharge Your Productiveness with a Calendar App

Should you’re like me—and hundreds of thousands of different small enterprise house owners, you’re consistently trying to find apps that can make you extra productive and environment friendly and enable you to higher handle your time.

In fact, there are tons of apps on the market that may enable you to do all that, however don’t overlook the device you in all probability use greater than another—your smartphone.

Most smartphones include a calendar app, however there are possible higher choices for you. The problem is that with so many selections, how do you discover the calendar app that most closely fits your wants?
Make Use Of says good calendar apps must be:

  • Person-friendly
  • Customizable
  • Combine seamlessly with different productiveness apps
  • Cross-platform suitable
  • Shareable

And so they clarify the right way to arrange, share and use your calendar app for optimum productiveness.

Be taught extra about how a easy calendar app can “supercharge your productiveness.”


  Making ready for a Recession

Skilled opinions are divided on whether or not we’re in a recession, will probably be in a recession, or can dodge one altogether. However sensible enterprise house owners will put together for a recession now in case one does happen.

The excellent news is that, based on a number of current surveys, many small enterprise house owners suppose they will survive a recession as a result of they made it by means of the COVID-19 pandemic. However it is higher to be prepared, so take a look at this put up on the CorpNet weblog that shares 5 ideas that may enable you to put together for a recession—simply in case.

Be taught extra about making ready for a potential recession.

 The Dangers and Advantages of Providing Coupons

Clients at the moment are nonetheless spending—however they need to be incentivized to do enterprise with you. That may take a number of types, coupons, BOGO (purchase one, get one), percentage-off reductions, free transport, and extra. And whereas promotions like these are virtually sure to drive prospects to what you are promoting, are you able to afford to really deploy them?

Enterprise Information Each day advises small enterprise house owners to develop a coupon technique earlier than they begin providing promotions, or they will shortly cut back revenues and negatively influence their money circulate.

Learn extra concerning the dangers and advantages of providing coupons to your prospects.

 Useful resource of the Week: Evolve Small

As a part of its Evolve Small program, Lenovo is teaming up with Queen Latifah to “champion and promote small companies.” Evolve Small supplies monetary help, technological assets, neighborhood assist, and enterprise mentorship to small companies within the U.S. and Canada.

As a part of Evolve Small, Lenovo and Microsoft simply launched a contest the place small companies (these with fewer than 100 workers) can get an opportunity to win a $30,000 money grant, $10,000 in Lenovo know-how upgrades, and a mentorship session with Queen Latifah. She’s not only a star of stage, display, tv, and music, however she’s an entrepreneur too.

To enter, submit a 30-second-to-2-minute video pitching what you are promoting. There will probably be three grand prize winners and 4 runner-up winners, who will every obtain a $5,000 money grant and a $5,000 bundle of Lenovo tech options.

Enter now. The applying course of ends on November 15, 2022.

Be taught extra about how one can win the Evolve Small contest.

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