ABOUNAJA Celebrates 50 Years of Mental Property Safety

Abou Naja was based as Najaco by Rassem Abou Naja in 1971. Rassem, a humble pioneer who dared to pursue his dream of building a regulation agency regardless of fierce competitors from extra established corporations. From the beginning his imaginative and prescient was each easy and clear, to offer distinctive mental property providers to the then under-served Center Japanese area. Fifty years later, not a lot has modified. 

From humble beginnings, this visionary constructed a legacy not just for his household however inside the mental property business, recognised for his efforts in direction of championing IP within the Center East and past. At present, the regulation agency just isn’t solely thriving however has discovered a brand new lease of life within the fingers of a brand new technology and chief Abdulrahman Abou Naja

At present ANIP may need a presence in over 21 international locations scattered throughout the globe, however when this all started it began with one man on a solo adventurer. From then ANIP has grown to heights that even Rassem couldn’t think about.

Humble Beginnings

One of many agency’s most notable achievements is maybe unconventional, however vital, nonetheless. Abou Naja credit its sturdy market place, ranked among the many high 3 IP corporations within the area, attributable to phrase of mouth and referrals. What makes this particularly spectacular is that from its inception, the agency targeted on offering distinctive service, constructing real relationships, and lasting connections with shoppers. This in flip allowed Abou Naja to develop exponentially as shoppers turned champions proving as soon as once more that there is no such thing as a higher advertising and marketing technique than a glad buyer.

Shifting Gears

One of many issues that set ANIP aside is its sturdy model identification and company picture. This didn’t occur organically however is the fruit of imaginative and prescient, foresight, and diligence. To assist form the model identification the second technology of Abou Naja leaders labored collectively to create its brand and distinct branding.

Abou Naja has a narrative to inform and as that story unfolds so does the agency’s model. Particularly, the agency’s brand tells a narrative that displays the agency’s sturdy Arabic roots mirrored within the brand’s Arabic typography, whereas celebrating the now and subsequent technology of leaders as mirrored by the brand’s trendy aesthetics.

When Abou Naja initially launched, the agency had a broader focus and title to go along with that. Nonetheless, because the agency grew and located its area of interest, it turned evident that rebranding can be essential to gas the expansion curve and attain new heights. The rebranding train may be in comparison with a toddler coming of age and placing away garments that now not match attributable to a progress spurt. The agency embraced change with a zeal that’s mirrored in what Abou Naja managed to construct on the shoulders of Najaco.

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