(Final Up to date On: February 16, 2022)
Advertising businesses face many challenges, from making a scalable workflow to retaining purchasers to stopping scope creep.
Most of those challenges are related. You may’t develop your consumer base sustainably and not using a predictable and environment friendly workflow. With out constant outcomes, you’ll be able to’t retain purchasers, and and not using a strong base of retainers, you’re in a deprived place to refuse to provide away work without cost.
There isn’t a turnkey answer to all of an company’s issues. However bettering your instruments doesn’t harm both. And, on the subject of managing your purchasers’ web sites, a small funding could make a world of distinction.
On this put up, we’ll dive into the advantages of utilizing Managed WordPress as a advertising and marketing company. However first, let’s reply an important query: Why do you have to be utilizing WordPress within the first place?
Why You Ought to Use WordPress With Your Company Shoppers
WordPress is essentially the most used content material administration platform on this planet. And it’s been a advertising and marketing favorite for years.
The primary motive why advertising and marketing firms want WordPress is that it provides them the flexibility and autonomy that they should run their purchasers’ web sites, mixed with a extremely intuitive and easy-to-use dashboard.
On the WordPress dashboard, the consumer, the design staff, search engine optimisation specialists, and the content material staff can collaborate seamlessly, which ends up in a simplified and simply trackable workflow.
WordPress is 100% open supply, and there are literally thousands of plugins and themes you should use so as to add functionalities and customise your website. On WordPress, you’ll be able to create a web-based retailer, a weblog, or an organization web page or mix these three kinds of web sites into your distinctive platform. That makes it potential for advertising and marketing groups to make use of WordPress throughout all kinds of initiatives. It’s not unusual for firms to make use of WordPress for each web site they create.
By utilizing WordPress as the inspiration for all their websites, advertising and marketing groups can:
- Begin their net initiatives sooner, simplifying planning.
- Extra precisely predict a brand new undertaking’s timeline and funds.
- Scale back coaching prices, as staff members gained’t always study new expertise.
One other function that makes WordPress the go-to CMS for advertising and marketing firms is that WordPress websites are straightforward to take care of. And, as we’ll discover later on this article, managed WordPress makes issues much more accessible.
Nonetheless, earlier than analyzing the advantages of Managed WordPress, we should always make clear that there are a number of methods to create a WordPress web site, and totally different strategies have totally different execs and cons. Within the subsequent part, we’ll look at the 2 most typical methods to create a WordPress website.
Shared Internet hosting vs. Managed WordPress vs. WordPress.com
There are two normal approaches to WordPress. You may both purchase a internet hosting plan and set up WordPress in it (which is known as “self-hosted WordPress”), or you’ll be able to create your website by way of WordPress.com.
WordPress.com is a platform that enables customers to run their WordPress website from Automattic’s servers. If you happen to arrange your web site by way of WordPress.com, you’ll want to purchase a month-to-month or yearly plan. Most of those plans are fairly restrictive when in comparison with self-hosted WordPress. As an illustration, even the most cost effective shared internet hosting plans permit you to set up no matter themes and plugins you need in your website. However, for WordPress.com, that is an unique function that you could get solely with their most costly plans, which begin at $33 per thirty days. The liberty, autonomy, and cost-efficiency you get when self-hosting WordPress is unmatched.
If you happen to resolve to self-host your WordPress website, you’ll discover two main internet hosting choices: Shared internet hosting and Managed WordPress.
Shared internet hosting is the most cost effective sort of internet hosting on the market, and it offers you with extraordinarily restricted assets, simply sufficient to get your website up and operating. Shared internet hosting has two key advantages, apart from its low value:
- A shared internet hosting plan just isn’t WordPress-specific, so you should use it for any PHP-based CMS.
- Shared internet hosting plans often include customized enterprise e mail addresses.
Essentially the most important draw back of shared internet hosting plans is that they don’t give you the server assets it’s good to scale your on-line presence. Shared internet hosting plans are very weak to site visitors peaks, and efficiency will solely degrade as your web site grows and turns into extra complicated.
Managed WordPress, then again, is the epitome of WordPress’ comfort and suppleness. This sort of internet hosting plan often comes filled with time-saving, performance-boosting options, together with:
- Computerized backups & updates
- Entry to an enterprise-grade CDN
- Free staging websites
- Entry to additional server assets every time wanted
- A free SSL certificates
Within the subsequent part, we’ll dive into 4 key advantages of utilizing Managed WordPress as a advertising and marketing company.
The 4 Advantages of Utilizing Managed WordPress as a Advertising Company
Utilizing managed WordPress to your consumer initiatives comes with 4 key advantages:
- You gained’t have to rent somebody to replace your purchasers’ web sites manually and handle backups, so it retains your website upkeep prices low.
- It automates repetitive duties, serving to you take advantage of out of each billable hour.
- Staging websites and backups scale back the dangers of experimenting together with your purchasers’ platforms.
- By delivering your web site’s heaviest belongings by way of a CDN and assigning server assets generously, managed WordPress facilitates your optimization efforts and ensures quick loading occasions.
Managed WordPress Reduces Web site Upkeep Prices
Managed WordPress internet hosting plans are often costlier than shared internet hosting, and the distinction in reliability, safety, and website velocity is value it. However, managed WordPress is much cheaper than hiring a staff to handle your purchasers’ websites.
With Managed WordPress, Each Hour Counts
Updates and backups are extraordinarily necessary. As we’ve talked about in earlier posts, holding your WordPress website up to date prevents widespread safety vulnerabilities and efficiency pitfalls. However, backups could be dismissed as a luxurious – till they’re wanted. Backups may also help you revert your website to a earlier state after an error, in addition to facilitate website migration.
However, no matter how very important these upkeep duties are, you shouldn’t make investments most of your staff’s time in them. And, once you’re manually performing these duties, not charging for them might negatively affect your backside line.
If you delegate routine upkeep duties to your internet hosting supplier, you’re ensuring each billable hour is spent doing the work that issues most. Particularly, creating and implementing your advertising and marketing technique.
Via Staging Websites, Managed WordPress Helps You Experiment
Greatest-in-class Managed WordPress plans include staging web sites. “Staging web sites” are non-public variations of your websites, which you should use to check out new adjustments earlier than absolutely implementing them. Mixed with automated backups, this function makes Managed WordPress the most effective internet hosting plan for these trying to optimize and enhance their web site constantly.
Managed WordPress Boosts Your Optimization Efforts
You already know the advantages of getting a fast-loading website. A web site that hundreds within the blink of a watch is well-positioned to outperform search engine optimisation and UX-wise rivals.
Moreover, such a internet hosting often consists of entry to a world CDN. Due to this fact, with out paying any extras, your purchasers will be capable of ship a quick and absolutely purposeful web site to customers from throughout the globe.
Final however not least, managed WordPress plans often include a free SSL certificates. An SSL certificates ensures that browsers, cost processors, and customers understand your website as safe.
On this put up, we analyzed the advantages of utilizing managed WordPress as a advertising and marketing company.
Selecting the improper tech stack could make your net initiatives unnecessarily complicated, and choosing dangerous internet hosting can sabotage your optimization efforts. If you happen to’re in search of the most effective CMS and internet hosting combo to ship excellent outcomes at scale, take into account WordPress and Managed WordPress.
The Greatest Managed WordPress Internet hosting for Small Companies
Not all Managed WordPress plans provide the identical options. If you happen to’re a results-oriented advertising and marketing firm working with small companies, we’ve acquired one thing for you.
At HostPapa, we’re the most important impartial internet hosting supplier on this planet. And we focus on serving to small companies develop on-line by way of cutting-edge internet hosting options. We work with the most effective infrastructure, provide 24/7 assist, and design our plans to match the wants of small companies and entrepreneurs. The result’s glorious internet hosting at an inexpensive value.
Develop your organization and web site with confidence. Managed WordPress offers peace of thoughts with premium efficiency and safety, with out the same old WordPress upkeep.
Managed WordPress comes with the next options and extra:
- Full-page caching (over 200 places worldwide)
- Automated backups and updates
- One-click staging web site
- One-click restore and restoration
- Web site Safety Suite
- Web site Software Firewall
- WAF/CDN analytics and reporting
- 24/7 skilled WordPress assist
Are you already a HostPapa buyer? Contact us right now to get a 1 month free trial of Managed WordPress!